This comprehensive resource is designed to help city government staff work with internal communications teams, stakeholders, media, and the broader community. The guide provides insights on navigating communications processes, and the best practices, strategies, and tactics, for developing launch and ongoing communications materials.

Blogs are effective ways to give a voice to your cause, and can be a great way to reach targeted audiences, especially when announcing a new initiative or sharing progress or results.

When communicating about your policy or program, case studies and fact sheets help provide detailed information. A case study often highlights specific achievements and outlines how a project demonstrates excellence in energy efficiency, while a fact sheet often summarizing activities within a policy or program.