By engaging the media, cities can broadly share and promote information, including updates on policies and programs. In addition the city can partner with media to showcase successes and create excitement around energy efficiency.

Des Moines in support of its policy development and stakeholder engagement process, created a factsheet on the benefits of benchmarking, steps for participation, and featured upcoming trainings and supporting partners.

When communicating about your policy or program, case studies and fact sheets help provide detailed information. A case study often highlights specific achievements and outlines how a project demonstrates excellence in energy efficiency, while a fact sheet often summarizing activities within a policy or program.